Seeking to capitalize on consumer anxiety about rising interest rates, Wachovia Corp. is offering a lifetime prime rate commitment on MasterCard and Visa credit cards.

Claiming another first in carrying out its price-leader strategy, Wachovia pegged its Prime For Life product at whatever the prime interest rate is - currently 9%.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.