In keeping with its well-publicized corporate restructuring, Banc One Corp. is unifying private banking sales throughout its 12-state market.

The Columbus, Ohio, bank company appointed C. Brent McCoy, formerly executive vice president in charge of trust and investments at Banc One Louisiana, to be its first national sales director for private banking.

He will focus on credit products such as customized loans and jumbo mortgages for affluent clients.

Mr. McCoy's new mission is consistent with the $97 billion-asset company's move during the past 18 months to consolidate affiliate operations in a more centralized structure.

A native of Baton Rouge, La., Mr. McCoy is a second-generation member of Banc One's family dynasty. He is the nephew of a former chairman of Banc One and first cousin of the current one - John G. and John B. McCoy, respectively.

His father, Charles McCoy, was chairman and chief executive of the former Premier Bancorp, Baton Rouge, which became Banc One Louisiana after its acquisition Jan. 1. By that time, Charles McCoy had retired.

Lest anyone think Brent McCoy got the job simply because of family ties, a colleague begs to differ.

"Brent has worked in retail, venture capital, securities, and trust," said David J. Kundert, chairman and chief executive of Banc One's investment management and trust group. "He has broad experience and is an ideal fit for this job."

The idea of naming a national private banking sales director to oversee the various affiliates was generated by a task force led by Mr. Kundert. The group is continuing to consider ways to unify services for wealthy clients and prospects.

Mr. Kundert said he is looking forward to working with Mr. McCoy so investment managers and lenders "aren't competing against each other" for the same wealthy clients.

A Stanford MBA, Mr. McCoy is no stranger to integrating businesses. At Banc One Louisiana, he ran premier diversified services, a department that managed trust and investments, venture capital, and capital markets.

Another Ohio-based banking company, KeyCorp, Cleveland, created a similar post last year, naming senior vice president James McFadden national sales director for private banking and investing.

To replace Mr. McCoy in Baton Rouge, the Louisiana bank promoted Mark Duthu, who has been a manager in its trust department since 1979.

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