Provident Bank of Maryland in Baltimore has hired Lisa Smith-Strother from American Express as direct-response manager.
She will be a vice president in the marketing division and will be responsible for all of the bank's direct-mail programs.
Ms. Smith-Strother has 10 years of direct-mail experience at financial institutions.
At American Express she was a senior business requirements analyst for the last five years. Before that she was an assistant vice president at CoreStates Bank.
Earlier Ms. Smith-Strother managed ethnic marketing for the unit that Britain's National Westminster Bank ran in Wilmington, Del. And still earlier she was director of marketing for Police and Fire Federal Credit Union in Philadelphia.