ATLANTA - Patrick L. Flinn has had a lot of fun over the past few years taking pokes at his big-bank rivals.

The chairman and CEO of Bank South Corp. instigated playful advertising that mocked competitors like North Carolina-based First Union Corp. and NationsBank Corp. This aggressive marketing, combined with Bank South's own acquisitions, enabled the Atlanta-based company to build its share of deposits in the eight-county Atlanta region from 9.6% in 1991, when Mr. Flinn took command, to over 10.5% today.

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