RAC Financial Group plans to step into the spotlight with help from the man who made Money Store a household name.

The home equity lender hired Mauro Appezzato, former president of Money Store Inc.'s in-house advertising agency, to develop campaigns for its Firstplus loan products.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.