Business fads come and go. "Total quality management," for example, was once widely embraced, but now skepticism greets the quality gurus.

Recently, the big buzzword has been "reengineering." Not surprisingly, the amount of attention and praise that this concept has received raises the level of skepticism among cynics

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.