Hypercom Corp., a maker of point of sale terminals, is set to "achieve parity" with its two top rivals, according to an analyst.
In a report published July 15, George Sutton of Craig-Hallum Capital Group LLC pointed to recent large orders and Hypercom's announcement last month that some payment processors had certified the Scottsdale, Ariz., company's terminals for use on their networks.
"Hypercom has historically been the weak number three" after VeriFone Holdings Inc. and Ingenico S.A., Sutton wrote. Now, he wrote, the three-way rivalry is more balanced, resulting in "firmer market pricing, more rational product cycles and a healthier competitive environment."
