New York City finance officials will tell underwriters to give retail orders top priority during the city's next general obligation sale, repeating a strategy that vastly expanded the number of retail orders the city attracted during its previous GO sale.

With municipal prices falling, and major bond funds reeling from outflows of cash, municipal market analysts say that big issuers like New York City will be forced to diversify into the retail sector to make up for a reduction in demand from institutional investors.

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