LOS ANGELES - Bank of America has launched a major television, print, and billboard advertising campaign aimed at the rapidly growing Hispanic population in the Southwest.

The campaign, with the theme "Cerca de Ti" (Close To You), will be seen on 24 Spanish-language television stations through mid-December. Billboards will appear in 17 major metropolitan markets during that time.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.