Banco Santander SA is set to capitalize on the strong reputation it built during the financial crisis, rebranding its U.K. assets, including Abbey National PLC, under the parent's name, the first of many steps expected to reshape the U.K. banking system.

The Madrid banking company entered the U.K. market when it bought Abbey in 2004. In 2008, it added the British banks Alliance & Leicester and Bradford & Bingley.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.