Charles Schwab & Co. said a pilot program to retain affluent customers has saved it an estimated $200 million of assets it otherwise might have lost, and it is now rolling out the program nationwide.

The goal of the data base marketing program is to determine how likely it is that a customer with more than $500,000 of assets deposited would switch institutions. With 5.5 million accounts, Schwab has $408 billion of assets under management.

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