At Charles Schwab Corp., the chore of keeping technology expenditures in check as the sputtering stock market wreaks havoc on revenues falls to Dawn Gould Lepore, the San Francisco brokerage’s vice chairman and chief information officer.

As others in the firm recently turned their attention to layoffs and cost-cutting measures, Ms. Lepore focused on sustaining tech-development momentum in a cost-conscious way, and matching computing power to declining demand.

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