Barnett Banks Inc. has rolled out the first phase of its pilot program to sell life insurance in Tampa, a spokeswoman confirmed.

The Jacksonville-based bank began selling term and universal life insurance products in 16 Tampa-area branches last week. The branches display pamphlets touting the insurance products with a toll-free telephone number for Belleview, Fla.-based Barnett Insurance Services. Customers in the Tampa area can call to receive information on statement stuffers, the spokeswoman said.

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