Donaldson, Lufkin & Jenrette Inc. is promoting its growth as a brokerage operation with an ad in The Wall Street Journal that reads like a roll call.

The ad, which ran last week, listed the 80 brokers who joined the New York-based brokerage over the last nine months. The recruits are a combination of recent MBA graduates and veteran brokers plucked from competitors, said Michael J. Campbell, managing director of Donaldson Lufkin's investment services group.

"It's a thanks to the people who joined," said Mr. Campbell, who was the seventh broker to join DLJ. "It's to remind brokers on the Street this is a growing operation and a wonderful place to work."

DLJ, which has 10 brokerage offices around the United States, plans to have 600 brokers in the next two years, up from 400 today. There were 375 at the end of last year, 330 at the end of 1997, and 276 at the end of 1996.

The new brokers are expected to bring accounts with them, Mr. Campbell said.

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