Donaldson, Lufkin & Jenrette Inc. is promoting its growth as a brokerage operation with an ad in The Wall Street Journal that reads like a roll call.

The ad, which ran last week, listed the 80 brokers who joined the New York-based brokerage over the last nine months. The recruits are a combination of recent MBA graduates and veteran brokers plucked from competitors, said Michael J. Campbell, managing director of Donaldson Lufkin's investment services group.

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