E-Offering, the full-service on-line investment bank partly owned by E- Trade Group, said this week that it will make up to 50% of an initial public offering's shares available to E-Trade customers.

Newport Beach, Calif.-based E-Offering, a six-month-old company, is funded partly by Sandy Robertson, the former chief executive of Robertson Stephens, as well by management, said Gary Craft, a managing director in investment research.

Customers of Palo Alto, Calif.-based E-Trade, which owns about 25% of E- Offering, previously had to get in line behind institutional investors, Mr. Craft said.

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