ING Group has hired a third-party marketing executive as a regional vice president of its financial institutions division.

John R. Richter is responsible for new business development in the Southeast and certain banks across the country, said Michael R. McCoy, the executive vice president and general manager of the division.

Mr. Richter was executive vice president of Independent Financial Marketing Group's product management division. He left the Purchase, N.Y., company in September.

ING's financial institutions division, which is based in Des Moines, plans to hire two more regional vice presidents to sign up more banks, Mr. McCoy said. The unit was formed in January.

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