Citizens Financial Group named KeyCorp's former head of wealth management to expand the services it markets to affluent clients.

The Providence, R.I.-based banking company last week announced the appointment of William M. Hunter 2d, a longtime Key executive, as executive vice president of its lead $6 billion-asset subsidiary, Citizens Bank of Rhode Island.

In that role, Mr. Hunter oversees $4 billion of assets under management, $2.5 billion of which are in trust accounts, for clients in Rhode Island, Connecticut, Massachusetts, and New Hampshire. His department is also responsible for $1.6 billion of bonds under corporate trust administration.

At KeyCorp, from which he resigned in December, Mr. Hunter was chief administrative officer for the banking company's private bank and chairman of Key Trust Company of Florida.

He succeeds Thomas Howe, who oversaw Citizen's trust department until December. Mr. Hunter said his role is broader at Citizens because he will be adding "everything" from cash management to lending for private clients.

The move to New England is a homecoming for Mr. Hunter, who was a senior executive with Key Trust Company of Maine until 1993. Promoted within KeyCorp, he later worked in Albany and ultimately Cleveland, where the banking company is headquartered.

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