sales position to help spur expansion. The Cleveland-based bank named James McFadden a senior vice president in the group, which has $10 billion of assets under management. He will report to executive vice president Daniel E. Klimas. Mr. McFadden comes to Keycorp after a recent stint at Shawmut National Corp., where he was a national sales manager in the private banking area. Until 1994, Mr. McFadden was a national sales manager in Chase Manhattan's Personal Financial Services Division, a jumbo- mortgage unit. The Keycorp group plans to double profitability in its combined private banking and investment businesses over the next five years. To do so, it plans to add 150 to 250 new relationship managers around the country every year to reach a target of 1,000 by the year 2000 - up from about 300 now. "We're looking to make it a consistent and coordinated effort across the country in terms of serving clients and measuring success," Mr. Klimas said in a telephone interview. The $68 billion asset-banking company has over 1,400 offices across 26 states.

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