Independent Financial Marketing Group, a key provider of brokerage and investment services to banks, has named John R. Richter head of its national product management division.

He succeeds Rosemary Hendrickson, who is retiring.

Mr. Richter, who joined the company in early 1997 as an executive vice president, keeps that title. In his first year at the Purchase, N.Y., company, he focused on marketing and strategic planning.

Mr. Richter joined Independent Financial from rival Invest Financial Corp., where he had been executive vice president and director of sales and marketing.

Independent Financial is a unit of Liberty Financial Cos., Boston.

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