Pennsylvania's Bryn Mawr Bank Corp. has begun promoting its new brokerage subsidiary.
Bryn Mawr Brokerage Co. signs went up Friday, and statement stuffers should reach retail bank customers this week. The brokerage service, for self-directed traders, was introduced early this year to investment management clients.
Investors can trade in person or over the phone. Customers can view accounts on-line, but Bryn Mawr does not plan to enter the on-line brokerage market, said Thomas M. Petro, a senior vice president who heads marketing.
"We're having an identity crisis. Do we want to be the place to be a day trader?" Mr. Petro said.
"I don't mean to suggest on-line means day trading. It's just enough to give pause," he added.
The brokerage clears through Donaldson, Lufkin & Jenrette Inc.'s Pershing Trading Corp. unit.
Bryn Mawr has expanded to include an insurance agency, a tax group, and most recently a registered investment adviser. In January the $391.8 million-asset banking company bought CDC Capital Management, which manages $200 million of investments.