Scudder Kemper Investments Inc. said Friday that it has created an office of the chief executive and has named three senior staff members to it.

The Zurich Financial Services unit, which manages $106 billion of assets, also announced that Lorie C. O'Malley became president of Scudder Kemper Retirement Services, succeeding Robert A. Rudell, on Sept. 21.

The creation of the office of the chief executive is aimed at harnessing resources for implementing the firm's strategic and operating plans, said chief executive officer Edmond D. Villani.

The office's three members are Mr. Rudell, Lynn S. Birdsong, director of the institutional group, and Cornelia M. Small, director of the global equity group.

In addition, Mr. Rudell was named to Scudder Kemper's management committee and will serve as its chairman.

The other members of the management committee are Stephen R. Beckwith, chief financial officer; Mark S. Casady, head of the mutual funds group; Markus Rohrbasser, Zurich Financial Services Group's chief financial officer; Mr. Birdsong; Ms. Small; and Mr. Villani.

Ms. O'Malley, the new president of Scudder Kemper Retirement Services, had been director of a subsidiary, KemStar, which offers broker-sold retirement plans for middle-market companies.

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