Travelers Life and Annuity Co. has hired a chief marketing officer for its life insurance operations to help the company develop marketing support for its distribution channels.

Michael R. Zides, vice president, will oversee marketing through banks, independent insurance agents, and the more than 11,000 brokers at Smith Barney, a subsidiary, as well as at Copeland Co., a unit that markets annuities to teachers and nonprofit groups.

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