Information gathering and monitoring are still rudimentary at many banks. But more banks are funding systems that can track the characteristics and product usage patterns of their customers.

Information alone isn't enough. A pile of printouts indicates only a possible competitive advantage. To put the information to work, top management must pick someone to be in charge of the decision-making process, assigning the authority that will result in customers being allocated to the right part of the organization.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.