Bank of Nova Scotia has added a customer loyalty component to its Visa Cash smart card trial in Barrie, Ontario.
Visa Canada said it is the "first community-based loyalty program for Visa Cash," which is undergoing more than 70 field trials worldwide. Until now the Visa Cash program in Barrie had offered only stored value. Now the cards also collect and track rebate points, which consumers will be able to accumulate at certain retail shops. Customers who amass enough points will get instant discounts.