Smart Bits: Trade Group Hires Public Relations Firm

The Smart Card Industry Association said it has hired Creative Marketing Alliance Inc. as its public relations firm.

The company will manage the association's daily operations, produce promotional materials, conduct conferences and seminars, and launch a "news bureau."

The association has been active in promoting smart cards since 1989. Its president, Dan Cunningham, called Creative Marketing "the preeminent marketing communications firm in the card industry."

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