Consumers get more satisfaction at supermarkets than at community banks, according to the American customer satisfaction index.

Though they trumpet their commitment to personalized service, community banks have slipped on the index for the third straight year, to 71, from 72 in 1997 and 74 in 1996. Supermarkets registered 74 this year, and insurance agents remained at 77.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.