Star Systems Inc., the automated teller machine network, plans to advertise before movies, including some of the first showings of the new "Star Wars" movie.

The promotion, slightly unusual for a transaction processing company, is unrelated to the company's recent announcement that it has selected the Star brand name over Honor.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.