WASHINGTON - With little else to focus on after the glitch-free rollover to the new year, policy wonks are struggling to find a catchy name for the new financial reform law.

A trivial matter, you say? Consider it a marketing proposition. Interpreting a complex bill and predicting its ramifications are big business for the Washington idea factory. The January calendar, like December's before it, is crowded with symposiums on the subject as legal experts crawl out of the woodwork to fill panels and regulators prepare reusable speeches. Analyses of the law that eliminated the remaining barriers among the banking, insurance, and securities industries rolled off the presses quickly - some nearly as long as the 400-plus-page law itself.

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