SunTrust Banks of Florida Inc., Orlando, has hired George Bradley Ball to lead development of the bank's employee benefits business.

Mr. Ball was Florida regional manager at Great-West Life and Annuity Insurance Co., Tampa.

In a newly created post he will supervise six employees and be responsible for employee benefit product sales in Florida. The bank, a unit of SunTrust Banks Inc., Atlanta, plans to offer a new 401(k) product later this year.

Mr. Ball will report to Hunting F. Deutsch, senior vice president of SunTrust Florida's trust and investment services group.

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