I was delighted to read recently that First Manhattan Consulting Group has joined many banking industry practitioners - myself included - in realizing that the rumors of the death of the bank branch have been greatly exaggerated.

Many of us, including proponents of the super community banking concept, have held steadfast in our belief that the branch was a viable delivery device in the face of mounting "evidence" that branch customers are unprofitable and that the future lies exclusively in remote delivery. It was rewarding to read that First Manhattan's most recent study recanted its previous position that only 40% of the customers currently use the branch and most of those are the "losers."

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