WITH VOLUME SHRINKING, the home-loan industry has rushed to prop up volume - and dwindling margins - with a variety of new or recycled products: subprime loans; 125% loan-to-value models; reverse mortgages; "grandparent" loans, and an array of hybrids between fixed and adjustable rates. Are the niche markets here to stay? Individual profitability is the key. Page 2A

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.