Table of Contents

4A THE BOTTOM LINE

How profitable can banks be in the insurance business? Several bankers and consultants go at it.

6A BEYOND LIFE

While most banks see big dollar signs behind life insurance, First of A property-and-casualty.

8A SWITCHING

SIDES

Ex-insurance agent Rick Bowman is leading one of the nation's best- established and most profitable insurance operations at U.S. Bancorp.

10A 'KEEP THE BANKERS AWAY'

When the chairman of an Evansville, Ind., bank took over a newly acquired insurance agency, he confronted the cultural chasm that divides bankers and insurance agents.

11A SMALL BANK SPOTLIGHT

Cole Taylor's Richard White is one of a growing number of community bankers making a commitment to the insurance market.

12A LEGAL AND REGULATORY

UPDATE

Despite several recent victories, the banking industry's battle to sell insurance is far from over.

13A ROUNDTABLE DISCUSSION

Three bankers and a leading consultant sorted through a variety of issues affecting bank insurance operations.

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