Wechsler & Partners, a New York-based marketing and design firm, last week launched a World Wide Web site, called the Mutual Fund Cafe, featuring information about the industry organized in a restaurant-style menu.
"Market Share Pie" reviews mutual fund sales trends, "Burgers 'n' Acquisitions" tracks mergers in the asset management industry and "Legal Stew" summarizes regulatory and legal issues.
"We wanted to build a tool for mutual fund and media professionals that is timely, rich in content, easy to access, and free to visit," said the firm's president, Arnold Wechsler. "The World Wide Web is the vehicle that made this possible."
The site's contributors include Financial Research Corp. of Chicago, ernst & Young, and investment bankers Putnam, Lovell & Thornton, and others