Bank of Ireland has licensed Profit Management Group Inc.'s client/server software for analyzing profitability.

The bank is Profit Management's fifth overseas customer.

"We selected PMG because of their unique experience in creating actionable profitability information," said Des Crowley, the $30 billion- asset bank's general manager of retail finance and strategy.

The bank plans to use the software to examine whether usage of various channels-branch, ATM, PC, or telephone-affect the profitability of individual customers. It will also analyze customers' preferred methods of interacting with the bank, and whether the bank is using its various channels to capacity.

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