First Virtual Holdings Inc. announced two new applications of its Internet payments technology.

For Bell Atlantic Corp., First Virtual and Saatchi & Saatchi Advertising have developed an interactive, on-line advertising banner that promotes the telephone company's modem connection services. World Wide Web surfers can click on the banner-which First Virtual calls a VirtualTAG-to learn more about how to get ISDN (integrated services digital network) lines.

"Launching a VirtualTAG with such a globally respected advertising firm on one of their premier accounts is a great endorsement of this technology," said Lee Stein, chief executive officer of First Virtual.

Mr. Stein's company also announced that the Vision Factory Inc., a developer of on-line catalogues, will integrate the First Virtual Internet Payment System with its software.

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