A survey by a provider of home banking software confirms many widely held assumptions about consumer receptiveness to automated bank services.
Home Financial Network Inc. of Westport, Conn., polled 300 consumers. Each respondent owned a PC equipped with a modem and was the primary bill- payer for a household.
About 91% of the group did not bank by personal computer. However, 48% said they were open to using their PCs to view account statements, and 37% would use their computers to pay bills.
The findings suggest a large untapped market for home banking and bill payment services among those who already own the necessary equipment, said Eric T. Jacobson, president of Home Financial Network. "It certainly validates what we've always believed," he said.