The Preview show doesn't promise more than it delivers. The annual showcase for emerging technologies, hosted by Upside Media Inc., in late October in New York, featured forthcoming financial applications and vendors that hadn't even incorporated yet.

nFatshoe.com, the four-month old provider of a consumer loyalty site was there explaining that Baltimore's All First Bank should be live by time of reading with a Visa card on which bank customers who shop at www.fatshoe.com will obtain instant credit rewards for purchases made. The theory is that the $18-billion asset bank (formerly called First Maryland Bank) will get happier customers, as well as fees from card issuance and processing. Fatshoe's site was not yet live in early November.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.