There are four basic ways to translate knowledge about a customer segment's needs into a competitive advantage.

The first is in the product design, which affords the opportunity to add the value that supports higher pricing. There is nothing quite like a strategy that brings in more fees in return for value.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.