Hoping to burnish its image among investors, PNC Corp.'s broker-dealer subsidiary is considering dropping "PNC" from its name.

Bank broker-dealer units "still have a credibility gap with the investing public," said Joel Calvo, president and chief executive officer of PNC Brokerage Corp., Pittsburgh. Mr. Calvo is not sure what the unit should be called, he said, but he does not think the PNC moniker is appropriate.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.