Can banks compete successfully with nontraditional adversaries such as broker/dealers and the industrial giants who are busy picking off attractive business lines? In this competitive context, what must banks do to survive and prosper?

It is obvious that the demand for financial products and services is not growing at the rate it did in the 1980s. Federal fiscal policies, low levels of real economic growth, declining household saving rates, and shifting demographics all play roles in this regard.

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