ORLANDO - The Bank Administration Institute and Boston Consulting Group, in a study released Wednesday, are urging bankers to get involved in interactive electronic services before nonbank companies lock in a permanent competitive advantage.

In a report designed as a wake-up call to senior banking executives and strategic planners, the Chicago-based education group and its management consulting partner said banks can turn their customer relationships and trust to their advantage as they begin to explore business opportunities on the Internet and other on-line computer networks.

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