In the Information Age, creativity that leads to business innovation and added value is less about beginner's luck than it is about possessing a "beginner's mind," one that allows you to see things as they are, versus as they have been. The ability to do so, says John Kao, is one of the tenets of fostering and managing creativity to engender new value in organizations.

Kao, author of Jammin: The Art and Discipline of Business Creativity, and academic director of the Managing Innovation program at Stanford University (he's also taught at Harvard Business School and Yale University), believes that organizational prosperity is contingent upon companies developing systems that stimulate creativity, which, in turn, leads to genuine new value. The ability to harness such creativity, he says, is fundamental to unleashing a business's greatest potential.

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