U S West Credit Card Services, Phoenix, and Household Credit Services, Salinas, Calif., have boosted the rebates on their cobranded credit card.

This is the first marketing initiative since Household International, Prospect Heights, Ill., took over the Baby Bell's cobranded program in November from Portland, Ore.-based U.S. Bancorp.

Every time a customer buys something with a U S West Visa or MasterCard, he or she will earn up to 2% cash back. When the card is used for a U S West calling card call, the customer will earn up to 25% cash back.

The rebates had been 1% cash back on purchases and 2% on calling card calls.

The U S West card offers customers a 9.9% introductory annual rate with no annual fee.

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