Union Bank of Switzerland is offering U.S. customers an investment product with timeless appeal: gold bars.

And, in an effort to outwit counterfeiters and cut the cost of gold transactions, the bank's gold bars are being embossed with its logo in a complex, hologramlike image.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.