Undaunted by setbacks, and reaching deeper into their technological bags of tricks, MasterCard and Visa are trying new ways to get the United States onto the world smart card map.

The bank card associations revealed details last week of plans to push their smart card operating systems into a higher gear. Burned by a disappointing consumer trial on New York's Upper West Side in 1997 and 1998, MasterCard and Visa are both looking toward wholesale uses of their technologies that allow multiple services to coexist on one card.

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