During 12 years at Visa International, John H. Bennett was the architect of the bank card industry's most enduring advertising strategy, including the memorable lines "They don't take American Express," and "Everywhere you want to be."

He developed Visa's first advertising agency relationship, which endures, with BBDO Worldwide. He spearheaded Visa's sponsorship of the 1988 Olympics-and Visa has sponsored each subsequent Olympic Games.

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