The banking industry shakeout will produce only a few clear winners, who will tend to be focused on relatively few lines of business, take an innovative approach to data base marketing, and radically reduce their cost structures.

That's the view of prominent bank analyst Thomas K. Brown, who spoke last week at the American Banker retail forum. Only four banking companies meet his criteria - Wells Fargo & Co., Citicorp, First Bank System Inc., and Signet Banking Corp. - but he said eight others are "making impressive progress."

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