Wells Fargo & Co.’s stagecoach, which used to move money around in lower-tech times, has been reincarnated as a high-tech touring bus promoting Internet banking.

A 45-foot-long WellsFargo.com bus is traveling the same routes the stagecoach did in 1852. The bus is outfitted with 18 Internet terminals people can use to open online accounts, trade stocks, and apply for home equity loans, credit cards, or retirement accounts.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.