CAROLYN SPICER Senior vice president The State Bank Fenton, Mich.

CLEARLY, THE ADOPTION of interactive television for the delivery of financial services will prove to be a necessary and critical component of any long-term retail banking strategy. Regardless of whether you view it as a defensive weapon to combat nonbank assault on your customer base, or as a marketing tool to compete for consumer loyalty in an electronic marketplace, the technology will play a vital role in determining the future competitiveness of your bank. Interactive TV offers the greatest chance to close key gaps that presently exist on-line with respect to the sex and age of users and will also create opportunities for banks to scale down costs associated with remote banking applications.

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