People are beginning to demand more personalized service and attention from their financial institutions. They are no longer willing to exist simply as account balances in their bankers' eyes. Due to this change in attitude, more and more people are seeking memberships with credit unions, where the philosophy of people helping people was never set aside for the corporate rat-race that swept through the rest of the industry.

Faced with these emerging trends, more and more credit unions are recognizing the need to maintain friendly and personalized service while, at the same time, progressing with the industry as a whole to remain competitive.

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